About the group
An independent music company for a continent that never needed permission.
Pitchclerk Music Group exists to give African artists the infrastructure of a major label without the cost of losing ownership.
Our story
Built inside the market it serves.
Pitchclerk Music Group was founded on a simple observation: African artists were producing world-class records while operating without world-class infrastructure. Distribution was fragmented, marketing budgets were guesswork, and editorial access depended on who you happened to know.
We built the company to close that gap — a label, artist management, distribution and marketing operation run by people inside the market, working with artists across Nigeria, Ghana, Kenya, South Africa and beyond.
Today the group operates as a full independent music company, with Pitchally as its technology arm, connecting artists, curators, editorial teams and industry partners on one platform.
Mission
To give artists in Sub-Saharan Africa the tools, capital discipline and industry access to build sustainable careers on their own terms.
Vision
An African music economy where independence is the strongest position in the room — and African catalogue is a permanent fixture of global culture.
Values
The independent philosophy.
Six principles that decide how we sign, how we spend and how we report.
Artist first
Ownership stays with the artist. Our job is to add infrastructure, not to take control of a catalogue.
Independent by choice
We are not a subsidiary of a major. Every decision we make answers to the artists and partners we serve.
Built on execution
Strategy means nothing without delivery. We work to deadlines, budgets and measurable campaign outcomes.
African context, global standard
We build for how music actually moves on the continent, and hold ourselves to international operating standards.
Transparency
Clear reporting, clear splits, clear timelines. Artists should always know where their money and music are.
Long-term careers
We plan in album cycles and catalogue value, not in single-week chart spikes.
Leadership
The team behind the group.
Founded by David Nwakwuo Ifeanyi, with a leadership structure built around each operating arm.
Head of Label Services
Release planning, campaign delivery, rights admin
Head of Distribution
DSP relations, delivery operations, reporting
Head of Marketing
Paid media, creator networks, brand campaigns
Head of Artist Development
Positioning, catalogue roadmaps, live readiness
Head of Artist Management
Representation, deal flow, artist operations
Head of Pitchally
Product, platform growth, industry tooling
Geographic focus
Sub-Saharan Africa, with a global outlook.
We prioritise markets where independent artists have scale, momentum and under-served infrastructure.
Nigeria
Lagos hub — label services, marketing, DSP relations
Ghana
Accra — radio, press and live partnerships
Kenya
Nairobi — East African distribution and creator networks
South Africa
Johannesburg — amapiano ecosystem and sync
Tanzania
Dar es Salaam — bongo flava campaigns
Uganda
Kampala — emerging artist development
Zambia
Lusaka — regional radio and retail
Côte d'Ivoire
Abidjan — francophone West Africa